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Retail Messaging Solutions: SMS, WhatsApp and RCS for Stores, Chains and Franchises

Delight shoppers and improve footfall with personalised offers, vouchers, loyalty alerts and surveys, sent from one platform for every store and franchise.

Footfall vouchersLoyalty & birthday offersFranchise sub-accountsWhatsApp & RCS
Start Free TrialExplore Promotional SMS
10,000+Registered businesses
99.9%Uptime SLA
2-6 secTypical delivery time
15+ yrsIn business since 2009

Quick Answer

Retail SMS is the use of bulk and automated messaging by stores, supermarkets, fashion and electronics chains and franchises to send offers, vouchers, loyalty updates, bills and feedback requests. SMSGatewayHub provides DLT-compliant promotional, service and transactional routes, WhatsApp and RCS, CRM and POS integration via API, and multi-user control for franchises, on Pay As You Go pricing.

How does SMS help retailers win and keep shoppers?

Be the retailer that wows shoppers with a superior experience and improves in-store footfall. Reel in new customers and retain existing ones by sending attractive offers, inviting them to join membership programmes and alerting them when their favourite brand launches new stock. Stay with them, so they stay with you.

SMS reaches every shopper, including those who do not install your app, and is read quickly. Use promotional SMS for sale announcements, transactional and service SMS for bills, points and order updates, and personalised SMS to address each shopper by name with their own offer.

Retail use cases on SMSGatewayHub

Improve footfall

Send discount vouchers with limited validity to drive footfall on lean days, and redeem them in-store.

Especially for you

Send birthday and anniversary offers, new-stock alerts for favourite brands and monthly reward-point notifications by integrating your CRM with our SMS APIs.

End membership blues

Promote keywords, short codes and long codes in-store so shoppers join your membership programme with one SMS instead of queuing.

Faster go-to-market

Let marketing teams create mobile landing pages for time-sensitive offers without waiting for IT.

Shopper feedback

Track customer experience and service quality with an instant survey link after each purchase.

Electronic loyalty cards

Win the battle for wallet space with loyalty cards stored on shoppers' mobiles that are easy to create, redeem and manage.

Drive multi-channel campaigns

Already running email? Extend it to SMS with the email-to-SMS feature and no extra effort.

Keep the network in the loop

Share product demos, sales pitches, performance reports and brand guidelines with staff and franchises via SMS links.

Empower your franchises

Franchises run their own campaigns while you centrally manage purchases and lock templates with multi-user accounts.

Grab them online too

Bring new visitors to your website and send product flyers and delivery status links by SMS.

DLT rules for retail messages

Pick the right template type so offers and bills are delivered correctly

MessageDLT template typeReaches DND?Header
Bill, e-receipt, order or home-delivery updateService ImplicitYesRegistered alphanumeric sender ID
Loyalty points earned or expiringService ImplicitYesRegistered alphanumeric sender ID
Store login / app OTPService Implicit (OTP)Yes, 24x7Registered alphanumeric sender ID
Personal offer to members who opted inPromotional (-P, with recorded consent; formerly service explicit)Yes, with explicit consentPromotional header registered on DLT
Sale or festive offer to a wider listPromotional (preference category such as Consumer goods and automobiles)No, DND preferences applyNumeric header

Promotional SMS is delivered only within TRAI's permitted hours. Choose the preference category on DLT that matches your products; most consumer goods retailers use Consumer goods and automobiles, and restaurants use Food and Beverages.

A lean-day footfall campaign, step by step

  1. Segment

    Pull members who have not visited in 60 days from your POS or CRM.

  2. Personalise

    Create a voucher code per shopper with limited validity and insert it as a variable.

  3. Send

    Schedule the campaign for the morning of a slow weekday, through SMS or a RCS rich card with an image and Get Directions button.

  4. Redeem

    Staff validate the code at billing; redemption is recorded against the shopper.

  5. Learn

    Compare redemptions and link clicks by store and refine the next campaign.

WhatsApp, RCS and missed call for modern retail

Many retailers now send catalogues, bills and order updates through the WhatsApp Business API, and use a missed call number on posters and bills so shoppers can join the loyalty list or request a callback with zero cost to them.

If you also sell online, see our e-commerce case study, and for campaign planning read bulk SMS campaign best practices. Need help? Our team can set up campaigns, integrate CRM applications and deliver bespoke reports.

Related Services & Guides

E-commerce Use Cases →

Online order, cart and payment-link messaging.

Event Management Use Cases →

Store launches, invites and mobile tickets.

Promotional SMS →

Offer campaigns on DLT-compliant promotional routes.

Personalised SMS →

Insert names, codes and amounts per shopper.

Bulk SMS vs WhatsApp Marketing →

Choosing the right channel for retail campaigns.

Frequently Asked Questions

Retailers send limited-validity discount vouchers, new-stock alerts and festive offers to their opted-in customers, often on slow weekdays. SMSGatewayHub lets you personalise each voucher code and track link clicks by store.

No. Promotional offers are delivered only to customers who have not blocked that preference category. Bills, loyalty-point updates and offers to customers who gave explicit consent can be sent as service messages on registered DLT templates.

SMSGatewayHub multi-user accounts give each franchise its own login and credits, while head office locks approved templates, controls purchases and reviews activity reports centrally.

Yes. SMSGatewayHub HTTP and SMPP APIs can be called by most POS, billing and CRM systems to send bills, points updates and birthday offers automatically.

Use SMS when you need maximum reach on every phone, and WhatsApp or RCS when you want images, catalogues and buttons. SMSGatewayHub supports all three on one platform so you can combine them.

SMSGatewayHub uses Pay As You Go pricing: you buy credits as needed and pay only for delivered SMS; exact rates depend on volume and route, see https://www.smsgatewayhub.com/pricing or talk to sales on 1800 102 1822.

Bring shoppers back to your stores

Start a free trial and launch your first personalised offer campaign with SMSGatewayHub.

Start Free Trial☎ 1800 102 1822