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Bulk SMS Rates in India (2026) - Pay As You Go

Looking for the best bulk SMS rates in India? Compare the per-SMS slabs below. One account for Bulk SMS, OTP, WhatsApp, RCS, Voice, Missed Call, Email and IVR. Pick your channels, send on DLT-compliant routes and pay only for what is delivered. Volume slabs bring the rate down as you grow.

Pay only for deliveredNo setup feeVolume slabsGST invoice
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Quick Answer

SMSGatewayHub uses Pay As You Go pricing across every channel. Bulk SMS starts at ₹0.165 per SMS, OTP SMS at ₹0.185, Voice calls at ₹0.14, Bulk Email at ₹0.07, Cloud IVR at ₹0.99 per minute, WhatsApp plans from ₹999 and Missed Call plans from ₹800. Rates exclude 18% GST and fall further on higher-volume slabs, and you pay only for delivered messages. Share your channels and volume for a custom rate card.

Starting prices for every channel

One price per channel to get you started. Rates improve with volume — tap any channel for the full slab-wise rate card.

Bulk SMS

Starting from
₹0.165 / SMS

Transactional, service and promotional SMS on DLT-approved -T, -S and -P headers.

SMS rate card →

OTP SMS

Starting from
₹0.185 / SMS

High-priority OTP route for logins, payments and verification, 24/7 to DND numbers.

OTP rate card →

WhatsApp Business API

Starting from
₹999 / month

Official WhatsApp Business API plans with templates, catalogues and two-way chat.

WhatsApp plans →

RCS Messaging

Pricing
Pay As You Go

Verified-sender RCS with branding, carousels and buttons, SMS fallback built in.

RCS details →

Voice SMS / OBD

Starting from
₹0.14 / call

Outbound voice broadcast and OTP voice with DTMF capture and call reports.

Voice rate card →

Missed Call

Starting from
₹800 / plan

Virtual missed-call numbers for lead capture, verification and callbacks.

Missed call plans →

Bulk Email

Starting from
₹0.07 / email

Transactional and marketing email with tracking, templates and SMTP relay.

Email rate card →

Cloud IVR

Starting from
₹0.99 / min

Cloud telephony and IVR flows, call routing and menus on a virtual number.

IVR plans →

Last updated: October 2026. All per-unit rates are exclusive of 18% GST and shown at the best published volume slab; entry packs start a little higher and the rate drops as volume grows. Need Toll-Free, Short Code, Dedicated Long Code or SMPP? See short code, dedicated long code or talk to sales for a custom rate card.

Why SMSGatewayHub

Pricing built around delivery, not promises

What you actually pay for, and what you never pay extra for.

Pay only for delivered

Failed and undelivered messages are not charged — you pay for what reaches the handset.

No setup or hidden fee

Start on a small pack and scale anytime. No onboarding charge to begin sending.

Volume slabs

Per-message rates drop automatically as your monthly volume grows.

GST invoice

Every recharge comes with a proper 18% GST tax invoice for your accounts.

DLT charges included

Published SMS rates already include the statutory DLT scrubbing charge.

One account, every channel

SMS, WhatsApp, RCS, Voice, Email and IVR billed together, Pay As You Go.

Your questionThe answer
Is there a setup fee?No. You only recharge the balance you want to send.
Do I pay for failed messages?No — billing is for delivered messages only.
Is GST included in the rate?Rates are shown excluding GST; 18% GST is added on the invoice.
Does the rate drop with volume?Yes, higher slabs carry lower per-message rates.
Can I get a custom quote?Yes — share your channels and monthly volume for a tailored rate card.

How billing works, channel by channel

ChannelYou are billedStarting from
Bulk SMS (-T / -S / -P)Per delivered SMS part₹0.165 / SMS
OTP SMSPer delivered SMS on the OTP route₹0.185 / SMS
Voice SMS / OBDPer answered call pulse₹0.14 / call
Bulk EmailPer email sent₹0.07 / email
Cloud IVRPer minute of call time₹0.99 / min
WhatsApp Business APIMonthly plan + conversation charges₹999 / month
Missed CallMonthly plan per virtual number₹800 / plan

Rates exclude 18% GST and reflect the best published slab. WhatsApp conversation pricing follows Meta's per-message model inside the 24-hour window. WhatsApp messages, email and WhatsApp calls are paid from one INR wallet, and your dashboard shows where your balance went, channel by channel.

From enquiry to your first send

  1. Share channels & volume

    Tell us which channels you need and your monthly volume via sales or sign up.

  2. Get your rate card

    We send a slab-wise Pay As You Go rate card matched to your volume.

  3. Go live, DLT-ready

    Register your DLT header and templates — see DLT registration and sample templates.

  4. Pay only for delivered

    Recharge, send over API or panel, and pay only for delivered messages.

Custom and enterprise pricing

Every business sends differently, so the published starting rates are a floor, not a ceiling. If you send in high volume, across multiple channels or on dedicated routes, share your numbers and we will build a rate card around them — Pay As You Go, with the DLT scrubbing charge already included and a GST invoice on every recharge.

Looking for a specific channel? Compare the full slabs on Bulk SMS, WhatsApp, Email and IVR pricing, or talk to sales for a tailored quote.

New to it? Read how bulk SMS works, see WhatsApp Business API pricing, or connect your app with our SMS API integration guide.

Related Services & Guides

Bulk SMS →

DLT-compliant bulk SMS for every use case.

Transactional SMS →

Alerts and OTPs on -T and -S headers.

WhatsApp Business API →

Official WhatsApp API with templates and chat.

OTP SMS →

High-priority OTP delivery, 24/7 to DND.

Developer API →

SMS, OTP, Voice, Email, RCS and WhatsApp APIs.

Contact Sales →

Get a custom rate card for your volume.

Frequently Asked Questions

Bulk SMS starts at ₹0.165 per SMS at the best published volume slab, exclusive of 18% GST. Entry packs begin a little higher and the per-SMS rate falls as your volume grows. You pay only for delivered SMS.

The best rate depends on your monthly volume and the route you need (promotional, transactional or OTP). Higher volume slabs carry lower per-SMS rates. Compare the starting prices and the channel-by-channel billing table on this page: published SMS rates already include the DLT scrubbing charge, you pay only for delivered SMS and every recharge comes with a GST invoice. For high volume, ask for a custom rate card.

A lower headline rate is not always cheaper. Compare the route quality and delivery speed, whether the DLT scrubbing charge is included, whether failed messages are billed, whether delivery reports are available and what support you get. A rate that bills only delivered SMS with DLT included often costs less per message that actually reaches the customer.

No. There is no setup or onboarding fee. You simply recharge the balance you want to send, and every recharge comes with a GST invoice.

No. Billing is Pay As You Go for delivered messages only — failed and undelivered messages are not charged.

The per-unit rates shown are exclusive of GST. 18% GST is added on the invoice at the time of recharge.

WhatsApp Business API plans start from ₹999 per month. Conversation charges follow Meta's per-message model inside the 24-hour window. See the WhatsApp pricing page for plan details.

Yes. WhatsApp messages, email and WhatsApp calls are paid from one INR wallet, and the dashboard report "Where your balance went" shows the spend per channel, per WhatsApp message category and per day, with every wallet entry and a CSV download. Every recharge comes with a GST invoice.

Yes. Share your channels and monthly volume with our sales team and we will build a slab-wise Pay As You Go rate card tailored to you, with the DLT scrubbing charge included.

Tell us what you're sending — we'll quote it

Get a Pay As You Go rate card matched to your channels and volume.

Start Free Trial☎ 1800 102 1822