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Transaction SMS is used for sending alert sms to the recipient. Marketing content is strictly prohibited.
Transactional SMS service is mainly used for direct interaction between business & consumer.
TRAI introduced this category to limit the unsolicited communication.
The content of SMS decides its category, usually transactional SMS are such messages that contain informative content: like banks update to their registered customers about transaction, updating about account balance etc.
Bulk SMS Pricing
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