Bulk SMS Compliance Policy

Regulatory Overview

  • All SMS communications must comply with TRAI and DLT regulations.
  • DLT registration is mandatory for businesses sending bulk SMS.
  • Sender IDs and message templates must be pre-approved.

Message Types & Rules

  • Transactional SMS: Sent 24/7; no consent required; DND allowed.
  • Promotional SMS: Sent 9 AM–9 PM; consent required; DND blocked.
  • Service SMS: Explicit and Implicit types follow respective timing and consent rules.

Compliance Requirements

  • Register on a DLT portal (e.g., Jio, Airtel, Vodafone).
  • Use approved sender IDs and message templates.
  • Maintain proof of consent for promotional messages.
  • Scrub messages against the DND registry.

Penalties for Non-Compliance

  • Message blocking or delivery failure.
  • Fines ranging from ₹1,000 to ₹10,000 per violation.
  • Possible blacklisting of sender ID or brand.

Best Practices

  • Use dynamic placeholders like {#var#} in templates.
  • Send messages within legal hours.
  • Audit DLT profiles and templates regularly.

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