Messaging / Bulk SMS Compliance, INDIA

Bulk SMS Compliance Policy

The Telecom Regulatory Authority of India (TRAI) is constantly looking for ways to improve end-user experience and eliminate spam and fraudulent commercial communication. With the TRAI regulation implementation, it is mandated for Indian businesses using SMS to register entities, sender IDs, and SMS templates in a centralized distributed ledger technology (DLT) portal from operators. The TRAI requires telemarketers to be registered on the DLT platform. DLT is a blockchain-based registration system to control SMS spam from various marketing firms. Previously, a registration with TRAI was enough for bulk SMS providers; however, anyone who wants to send promotional or transactional SMS to their customers must now be registered on DLT.

SMS Compliance India | DLT Registration | TRAI Regulations

Understand DLT

The DLT platform records all the transactions made by the bulk SMS providers which is required by TRAI. Communication messages such as OTP, verification codes, and notifications sent by businesses to their customers must be registered in the TRAI DLT platform. This regulation will be implemented in multiple phases. Most of the telecom operators have already implemented the blockchain-based DLT system. This system creates more transparency and reduces spam and fraud performed through SMS. CleverTap helps you meet these compliance standards.

Bulk SMS Regulations

TRAI has formulated the guidelines to enhance control over preventing any fraudulent practice on SMS which provides greater safety for the end-customer. Clients must be registered with telecom operators to send promotional or transactional messages to their customers. They will be accountable to telecom operators who will be directly accountable to TRAI. The system is governed using blockchain technology known as DLT and the entire panel entities will be interlinked with each other.

Organization
End User
Service Provider
Telecom Operators
Regulator

DLT Registration

TRAI requires telemarketers and enterprises to register on the DLT platform. Registration charges can vary depending on your service provider. Follow the steps below to register on the DLT platform

Select as a Telemarketer
Select the Aggregator function
Click No when asked if you have registered with any other mobile operator DLT network
Enter your business PAN number.
Verify your OTP
Verify your email
Log on to the portal
Fill in the required details upload the required documents.
Get the registration number. Your telemarketer ID is provided within 72 hours of uploading your KYC.

Telemarketer Registration

Follow the steps below to register as a telemarketer registration:

Select as Telemarketer
Select the Aggregator function
Click No when asked if you have registered with any other mobile operator DLT network
Enter your business PAN number
Verify your OTP
Verify your email
Select as a telemarketer
Fill in the required details upload the required documents
Get the registration number. Your telemarketer registration ID is provided within 72 hours of uploading your KYC

Compliance

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