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How to Send Personalized Text Messages in Bulk

Give every message in a bulk campaign a personal touch by inserting a first name, last name or any custom field - in seconds, for thousands of recipients.

Custom fieldsData collectionDLT variable templatesExcel upload
Start Free TrialBrowse Sample Templates
6Default contact fields
Pay As You GoPay only for delivered SMS
2-6 secTypical delivery
10,000+Registered businesses

Quick Answer

Personalized SMS inserts recipient-specific data - such as first name, last name, birthday or a custom field - into each message of a bulk campaign. In SMSGatewayHub you upload contacts with these fields, add placeholders like %username% to a DLT-approved template, and every recipient gets an individual text. It makes customers feel valued and lifts campaign response. Bulk SMS is billed on Pay As You Go pricing.

Why personalize bulk SMS?

Even if you send a bulk SMS campaign to thousands of people, each message can still feel personal. It takes only a moment to insert a first name, last name or custom field into your SMS, and the result is a message that reads like it was written for one person. This does not just make your audience feel valued - it also increases the effectiveness of your campaign, because people are more likely to read and act on a message that addresses them directly.

Personalization is also how most transactional SMS works in India. An OTP, a credit alert or an order confirmation is a fixed template with variable parts - the customer's name, amount, code or order number. SMSGatewayHub fills those variables per recipient while keeping the structure of your DLT-approved template intact, so messages are delivered and not rejected.

You can personalize from the web panel by uploading an Excel or CSV file, from the SMS Excel plugin, or programmatically through the HTTPS SMS API by building each message text in your own code.

Personalized text campaigns: key definitions

If you have never sent a personalized text before, review these terms first.

Data collection

A tool that sends a question to your subscribers and records their responses in a custom field - ideal with two-way messaging.

Custom field

A piece of information about a subscriber that you can insert into any message.

Default fields

Every SMSGATEWAYHUB account includes phone number, first name, last name, birthday, ZIP code and gender.

Placeholder

A tag such as %username% in your template that is replaced with each contact's value at send time.

Sample personalized SMS templates

Replace each %field% with your own content while sending.

Use caseTemplate
PasswordDear %username% , you password is %Password% . Thanks and regards
WelcomeWelcome to %productname% for any support or query please contact %contact number%
Account creditDear %username% , you account has been credited with %credit% credits.
Verification codeDear user, you verification code is %verification Code%
AcknowledgementThank you for contacting with us. We will get back to you soon.

You can replace the %message% placeholders with your own content while sending SMS. If you change the structure of the template, the SMS will not be processed.

How to send a personalized bulk SMS

  1. Register your template on DLT

    Submit the message with variables for approval - see the DLT template registration process.

  2. Prepare your contact file

    Create an Excel or CSV with phone number plus columns such as first name, birthday or order ID.

  3. Upload and map fields

    Upload the file in the SMSGatewayHub panel and map each column to a placeholder.

  4. Preview and send

    Preview a few messages, then send now or schedule the campaign.

  5. Track results

    Monitor each message in live delivery reports.

Best practices for personalized SMS

  • Keep the approved DLT template structure unchanged; only variable values change.
  • Clean your data so blank fields do not produce messages like "Dear ,".
  • Keep each variable short so the message stays within one SMS part.
  • Use the customer's preferred language - see Unicode regional-language SMS.
  • Use a recognisable sender ID so recipients trust the message.
  • Send promotional personalized messages only to opted-in customers.

More template ideas

Looking for inspiration? Browse ready-to-use SMS sample templates and the bulk SMS example message templates guide. Since TRAI now requires variables to be tagged correctly in DLT templates, read the 2026 update on mandatory variable tagging before you register new personalized templates.

Related Services & Guides

SMS Sample Templates →

Ready-made templates for alerts, OTPs and offers.

Live Delivery Reports →

Track every personalized message in real time.

SMS Excel Plugin →

Send personalized SMS directly from Excel.

DLT Template Registration Process →

Register templates with variables correctly.

Bulk SMS campaign best practices →

Plan campaigns that get read and acted on.

Frequently Asked Questions

A personalized SMS is a bulk message in which parts of the text, such as the recipient's name, amount or code, change for each person. SMSGatewayHub fills these values from your contact list or API so every recipient gets an individual message.

Every SMSGatewayHub account includes default fields for phone number, first name, last name, birthday, ZIP code and gender. You can also add custom fields and collect values with the data collection tool.

Yes. Register your template on DLT with variable placeholders, then fill only those variables while sending. If you change the fixed structure of the template, the message will not be processed.

Upload your Excel or CSV with a column per field in the SMSGatewayHub panel, map columns to placeholders, preview and send. You can also use the SMSGatewayHub Excel plugin to send from within Excel.

No separate fee applies; each message is billed as a normal SMS. Keep variable values short, because a longer message may use more than one SMS part.

Yes. Build each message text in your code with the customer's data and send it through the SMSGatewayHub HTTP or HTTPS API, making sure the final text matches your approved DLT template.

Make every bulk SMS feel personal

Create your SMSGatewayHub account, upload contacts with custom fields and send your first personalized campaign today.

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