This is the name or number which flashes on the recipient's mobile phone when they receive an SMS Text message. Most GSM Networks/Operators accept up to an 6-character Alpha-Numeric String as Sender Identification.
An Alphanumeric Source Addresses must abide by the following criteria:
SMSGATEWAYHUB normally transmits its own Brand Name or Gateway Number as the Sender Identification for each of the messages that the Users send. The Users can change this to have their own Brand/Company Name.
Important TIPS on Sender Identification