UTM Link Builder

Know which channel brings your visitors and leads. Add UTM tags to any link in seconds with presets for Google Business Profile, JustDial, IndiaMART, social media, WhatsApp, email and SMS, then copy the link or its QR code.

10 channel presetsGA4-friendly valuesQR codeFree, no sign-up

Quick Answer

UTM parameters are tags added to the end of a link - utm_source, utm_medium, utm_campaign, utm_term and utm_content - that tell Google Analytics where a visitor came from. Enter your page address, pick a preset such as Instagram, IndiaMART or SMS, name the campaign, and copy the tagged link or its QR code.

Build your tracked link

Page address (URL)

Where will you share it?

Source (utm_source)

Medium (utm_medium)

Campaign name (utm_campaign)

Term (utm_term, optional)

Content (utm_content, optional)

Lowercase all values

Spaces become

Your tracked link

Tagged link

Test link

QR code

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How to build a UTM link

Paste the page address
The page people should land on, such as an offer page or product page.
Pick where you share it
A preset fills source and medium with values Google Analytics 4 understands.
Name the campaign
Use short lowercase names such as diwali_sale_2026, and the same names every time.
Copy and share
Copy the tagged link or download its QR code, then check the results in your analytics reports.

UTM parameters explained

Parameter	What it tells you	Example
utm_source	The site, app or list the visitor came from	instagram, indiamart, newsletter
utm_medium	The type of channel	social, referral, email, sms, cpc
utm_campaign	The campaign or offer	diwali_sale_2026
utm_term	The paid keyword (optional)	bulk_sms_india
utm_content	Which ad, link or button was clicked (optional)	banner_top, bio_link

Keep values lowercase - Facebook and facebook are reported as two sources.
Never tag links between pages of your own website; it overwrites the real source.
Use medium sms for SMS links so GA4 reports them in its SMS channel.
Long tagged links in an SMS cost extra characters - use a short link, and whitelist its domain on DLT.

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Pricing →

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Frequently Asked Questions

What is a UTM link?

A UTM link is a normal web address with tracking tags added at the end, such as ?utm_source=instagram&utm_medium=social&utm_campaign=diwali_sale. Analytics tools read these tags to show which channel and campaign brought each visitor.

Which UTM parameters are required?

utm_source is needed for analytics tools to read the tags, and utm_medium and utm_campaign are strongly recommended. utm_term and utm_content are optional, for keywords and to tell apart ads or links within one campaign.

Do UTM tags affect SEO?

No. UTM tags only add tracking data to a link. Use them on links you share outside your website, and do not tag links between pages of your own site, because that overwrites the original source of the visit.

What medium should I use for WhatsApp and SMS links?

Use medium sms for SMS links so Google Analytics 4 places them in its SMS channel. For WhatsApp, source whatsapp with medium social is reported as organic social. Whatever you choose, use the same values every time.

Are UTM values case-sensitive?

Yes. Facebook and facebook appear as two different sources in reports. Keep every value lowercase - the builder does this for you by default.

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