Quick Answer
SMSGatewayHub Automation lets you build workflows that send WhatsApp, SMS, email and RCS messages on their own. Each flow starts with a trigger - a webhook from Shopify, WooCommerce, Razorpay or any app, a form submission, a WhatsApp keyword or a schedule - and runs steps such as send a message, wait, check a condition, call an API, add a contact to a WhatsApp group or create a CRM lead. Automation is included free with our messaging plans, with monthly limits by plan.
How a flow works
One trigger, then as many steps as you need - drawn on a canvas, tested with sample data, switched on with one click.
| Part | Options | Example |
|---|
| Trigger | Webhook (any app), form submission, WhatsApp keyword, schedule (interval, daily, weekly), manual | Shopify sends "order created" |
| Send | WhatsApp template, SMS (DLT), email, RCS - with automatic fallback between channels | WhatsApp order confirmation, SMS if WhatsApp fails |
| Logic | Condition (equals, contains, greater than, regex ...), delay up to 30 days, set variables | If amount > 5,000, alert the sales team |
| Connect | HTTP request to any API, CRM lead (HubSpot, LeadSquared, Zoho CRM), Google Sheets row, WhatsApp group, email verification | Add the buyer to a Google Sheet |
| Monitor | Run history with every step's input, output and errors; automatic retries for failed sends and API calls | See exactly why a message was not sent |
Integrations
Ready presets parse each app's data into simple fields like phone, email, name, amount and order id. Anything else connects with a webhook or an HTTP step.
E-commerce
Shopify and WooCommerce orders - confirmations, COD checks, shipping and review requests.
Payments
Razorpay and Cashfree payments - thank-you messages, receipts and failed-payment follow-ups.
Bookings
Calendly invitees - confirmations and reminders before the meeting.
Leads
JustDial and IndiaMART leads, Google Forms and our own forms - reply in seconds on WhatsApp.
CRM
Create leads in HubSpot, LeadSquared and Zoho CRM from any trigger.
Sheets and webhooks
Add rows to Google Sheets, call any REST API, or receive data from any app that can send a webhook.
Plans and limits
Automation is free with our messaging plans. You pay only for the messages you send, at your normal rates.
| Free | Pro | Business |
|---|
| Active flows | 5 | 50 | 500 |
| Flow steps per month | 1,000 | 25,000 | 5,00,000 |
| Forms | 2 | 20 | 200 |
| Webhooks | 3 | 25 | 200 |
| Email verifications per month | 500 | 10,000 | 1,00,000 |
| Price | Free with any active recharge | Contact sales |
Messages sent by flows are billed like any other message on your account (WhatsApp, SMS, email, RCS).
Ready-made flows
Start from a template
New order → WhatsApp confirmation
Order details on WhatsApp the moment Shopify or WooCommerce receives the order.
Form lead → WhatsApp + email + CRM
Instant reply to the lead, a copy to your team and a new CRM lead.
IndiaMART lead → WhatsApp reply
New enquiries polled automatically and answered on WhatsApp.
Razorpay payment → thank you
A thank-you WhatsApp with the payment details after every captured payment.
WhatsApp keyword → reply
Customers send PRICE or DEMO and get the right answer automatically.
Daily report → email
A scheduled flow fetches your numbers and emails a summary every morning.
Good to know
- WhatsApp messages outside the 24-hour window need approved templates; SMS in India needs DLT-registered templates.
- Webhook signatures are verified for Shopify, WooCommerce and Razorpay when you add the signing secret.
- Connection secrets (API keys, tokens) are stored encrypted and never shown again.
- Every run is logged step by step, and failed sends and API calls are retried automatically.
Frequently Asked Questions
What is SMSGatewayHub Automation?
It is a visual workflow builder for business messaging. A trigger such as a webhook, form submission, WhatsApp keyword or schedule starts a flow that sends WhatsApp, SMS, email or RCS messages and can call APIs, update CRMs and Google Sheets.
Is Automation free?
Yes. Automation is included with our messaging plans at no extra charge, with monthly limits by plan (Free, Pro, Business). Messages sent by flows are billed at your normal message rates.
Which apps can trigger a flow?
Shopify, WooCommerce, Razorpay, Cashfree, Calendly, JustDial, IndiaMART, Google Forms, our own forms and any app that can send a webhook. Flows can also run on a schedule or when a customer sends a WhatsApp keyword.
Do I need to write code?
No. Flows are built on a drag-and-drop canvas with ready templates. Developers can still call any REST API with the HTTP step.
Can a flow fall back from WhatsApp to SMS?
Yes. The send step uses our unified messaging API, so you can choose WhatsApp first and SMS, RCS or email as fallback when the message cannot be delivered.
How do I see what a flow did?
Every run has a step-by-step log with the data in and out of each step and any error, so you can see exactly what was sent and why.
Put your customer messages on autopilot
Create a free account, connect your store or forms and switch on your first flow in minutes.