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Long Code SMS Service Provider in India

Brand every campaign with the same 10-digit virtual mobile number. Receive SMS replies, run keyword-based auto replies and push every incoming message to your CRM in real time.

10-digit virtual numberShared & dedicated500 TPS per numberWebhook + HTTP API
Request Long CodeView Long Code Pricing
500 TPSCapacity per long code number
3-12 monthsFlexible shared plan terms
99.9%Uptime SLA
17+ yearsIn Indian business messaging

Quick Answer

A long code is a standard 10-digit virtual mobile number (VMN) that businesses use to receive SMS replies and run two-way messaging. SMSGatewayHub provides shared long codes with your own keyword and dedicated long codes reserved for one brand, with auto replies, unlimited sub keywords, webhooks and live reports. Shared long code plans are available for 3, 6 or 12 months.

What is a long code number?

A long code is a 10-digit virtual mobile number used to send or receive SMS and voice calls. It looks exactly like an ordinary Indian mobile number, which is why it is also called a long number or virtual mobile number (VMN). Long codes were designed for person-to-person (P2P) style conversation, so they are ideal when you want customers to text you back rather than only read a broadcast.

The name simply contrasts it with a short code: a long code has 10 digits, while a short code such as SMSGatewayHub's 5-digit short code 56161 is five or six digits. Long codes are cheaper to run than short codes and can also handle voice calls and SMS from the same number.

With SMSGatewayHub you can choose between a shared long code, where your unique keyword sits on a common number, and a dedicated long code assigned exclusively to your brand. Our shared vs dedicated long code comparison explains the trade-offs in detail.

What can you do with a long code?

Three of the most common reasons Indian businesses rent a virtual number.

2-way messaging

Shared and dedicated long codes let customers reply to your messages, turning one-way alerts into two-way SMS conversations.

Online surveys

Collect survey feedback in real time. People send their reply to your number instantly and responses land in your panel as they arrive.

Lead generation

Print the long code in an ad and measure exactly how many people responded, from which number and when, so you can judge campaign effectiveness.

Mobile verification

Long codes are widely used for mobile number verification flows where the user texts a keyword to confirm ownership.

Stock checks and updates

Let dealers or field staff text a keyword to check stock or post stock updates without opening an app.

Subscriptions and ticketing

Run SMS subscription activations, mobile ticketing and mobile opt-in database systems on a single number.

Enterprise-level long code: key considerations

What you get with an SMSGatewayHub long code number.

  • Easy-to-remember 10-digit numbers
  • Network capacity to deliver 500 TPS per number
  • JSON and HTTP APIs, so you choose the API that suits your stack
  • Send voice calls and SMS from the same number
  • Easy to launch, set up, maintain and deploy
  • Time-saving and globally accessible
  • Launch pull-push (request-response) services via long code
  • Backed by SMSGatewayHub's 99.9% uptime SLA

Long code features in the SMSGatewayHub panel

A fully featured web control panel shows the sender's mobile number, message, and date and time for every incoming SMS.

Auto reply SMS

An auto reply is delivered to every incoming SMS from the sender's mobile number, and you can customise the text for your campaign.

API / Webhook

Fully documented API plus a secured, fully controlled and managed webhook available in the panel. New to webhooks? Read how webhooks work with SMSGatewayHub.

Unlimited sub keywords

Create unlimited sub keywords with a different auto reply for each. If XYZ is your main keyword, add XYZ P1, XYZ P2, XYZ P3 and so on.

Email alert

Get each incoming message by email so you can respond to customers without logging in to the panel, wherever you are.

SMS alert

Receive an instant alert on your own mobile number and interact with customers from anywhere.

Live report

Reports update in real time, and webhook users get the same real-time push so your systems never lag behind the panel.

How does a long code campaign work?

Two common scenarios: you broadcast with a keyword, or customers text you first.

  1. Get a long code

    Purchase a shared long code keyword from SMSGatewayHub, or a dedicated number for high-traffic use.

  2. Publish your keyword

    Create a text message or advertisement with the relevant keyword and ask customers to reach you on the assigned long code number.

  3. Customers reply

    Customers send an opt-in, opt-out, voting or feedback message to your number and instantly receive your auto reply.

  4. Track and analyse

    Track responses on the VMN dashboard, get a detailed campaign report, or receive every message on your server through the webhook.

When should you use a long code instead of other inbound channels?

Use a long code when you need customers to type a reply: competitions and voting, product and service feedback, campaigns and promotions, or a direct response channel printed on TV, print and online ads. It is also a natural follow-up channel for bulk SMS campaigns, because every message can carry a keyword that invites a reply.

If you only need a one-tap signal of interest, a missed call number is even simpler, and a two-way campaign can combine missed call registration with long code replies. For voice-first support, pair your long code with a 1800 toll-free number. If your audience prefers chat, the WhatsApp Business API offers rich two-way conversations.

Outbound messages you send from SMSGatewayHub still follow TRAI DLT rules for sender IDs and templates; inbound replies to your long code are received on the virtual number and do not need a template.

Industries using long codes with SMSGatewayHub

Advertising and marketing

Add long code response tracking to your channel mix. See our advertising and marketing case study.

Healthcare

Let patients confirm appointments or request call-backs by SMS. Read the healthcare case study.

Logistics

Let customers text a keyword to check delivery status, alongside on-time alerts. See the logistics case study.

Related Services & Guides

Long Code Pricing →

Shared long code plans for 3, 6 or 12 months.

Dedicated Long Code Services →

Your own number with unlimited keywords for high-traffic campaigns.

Shared vs Dedicated Long Code →

Side-by-side comparison of shared and dedicated numbers.

Short Code 56161 →

5-digit premium short code for contests, voting and lead capture.

2-Way Messaging →

Send and receive SMS conversations at scale.

Two-way SMS and DLT compliance →

How SMSGatewayHub powers compliant two-way SMS across India.

Frequently Asked Questions

A long code or long number is a standard 10-digit virtual phone number that businesses use to send and receive SMS, and to make and receive voice calls. It is cheaper to use than a short code. SMSGatewayHub offers both shared and dedicated long codes in India.

A long code is just like your own 10-digit mobile number. It is called long only because 10 digits is longer than a short code, which has five or six digits, such as SMSGatewayHub's short code 56161.

Use a long code for competitions and voting, product and service feedback, campaigns and promotions, and as a direct response or reply channel. It is also popular for lead generation from print, TV and online ads, mobile verification, stock checks and SMS subscriptions.

SMSGatewayHub offers shared long code plans for 3 months (Starter, 12,000 incoming limit), 6 months (Basic) and 1 year (Advance); dedicated long codes are priced separately. For current rates see https://www.smsgatewayhub.com/long-code-pricing or talk to sales on 1800 102 1822.

A shared long code is a default number used by several businesses, each with its own keyword billed per keyword. A dedicated long code is assigned only to you, with your choice of number, unlimited keywords and sub keywords and complete traffic forwarding.

Yes. SMSGatewayHub provides a secured, managed webhook and HTTP or JSON APIs so every incoming SMS, with the sender's number, message and time, is pushed to your server in real time. You can also get email and SMS alerts for each message.

SMSGatewayHub's network has the capacity to deliver 500 TPS per long code number. For very high incoming volumes, a dedicated long code gives you dedicated resources with no shared traffic.

Ready to launch your long code?

Get a shared keyword or a dedicated 10-digit virtual number with auto replies, webhooks and live reports. Call 1800 102 1822 or sign up to start.

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