Like any long code number, a dedicated long code is a 10-digit virtual number (VMN) that customers can text. The difference is ownership: the number is dedicatedly assigned to one user and configured at the operator switch for processing huge volumes of incoming traffic. Nobody else's keywords or campaigns share it.
That makes a dedicated long code the best solution for high-traffic enterprises. High-volume data is handled better, with no interruptions caused by other users, and you get unlimited main keywords. Because the keywords belong to you, they can even be rented out to your own clients, which is why agencies and resellers favour dedicated numbers.
Dedicated virtual numbers are more reliable, and costlier, than shared long codes. If you are running a single keyword campaign on a budget, a shared plan from our long code pricing page may be enough; if you need your own identity and full traffic, choose dedicated.