The reply is what turns a missed call into a conversation. You can send a DLT-approved SMS (for example, a thank-you with a brochure link), a WhatsApp message with buttons or a catalogue, or both. On WhatsApp, the reply can start a WhatsApp chatbot flow that answers questions or books an appointment.
SMS replies in India follow the normal DLT rules: the sender ID and the reply text must be registered as a template, and any link must be whitelisted. Our team sets this up with you. See bulk SMS rules in India for the details.