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Meta-approved WhatsApp Business API

How to send bulk WhatsApp promotional messages without getting flagged

Opt-in lists, Meta-approved Marketing templates, scheduled broadcasts and real-time click tracking — the compliant way to run WhatsApp business promotion at scale.

Start a campaign See the 6 steps
98%typical WhatsApp open rate
SMSautomatic failover on non-delivery
Real-timedelivery, read & click reports
Broadcast · Diwali Offer
MARKETING TEMPLATEHi Riya, your Diwali offer is live — flat 30% off, today only. ✓✓ Read
MARKETING TEMPLATEHi Arjun, your Diwali offer is live — flat 30% off, today only. ✓✓ Read
MARKETING TEMPLATEHi Sana, your Diwali offer is live — flat 30% off, today only. ✓✓ Delivered
Sent24,180
Delivered23,940
Read19,760
HOW TO SEND PROMOTIONAL WHATSAPP MESSAGES

Six steps, done right the first time

This is the exact sequence Meta expects before a Marketing template reaches an inbox — skip a step and the message either gets rejected or the account takes a reputation hit.

STEP 1

Get WhatsApp Business API access

Apply for API access and green-tick display name verification through your CPaaS provider.

STEP 2

Build an opt-in contact list

Collect explicit consent before adding anyone to a promotional broadcast list — Meta requires opt-in for Marketing messages.

STEP 3

Create & submit a Marketing template

Draft the message with variables, media and buttons, then submit it for Meta template approval.

STEP 4

Segment & personalize

Split the opt-in list into segments and personalize each message with variables — name, city, offer.

STEP 5

Schedule & send the broadcast

Send the approved template to the segmented list at the chosen time, with automatic SMS failover built in.

STEP 6

Track delivery, reads & clicks

Monitor delivery, read rates and short-URL clicks in real time, then use the data on the next campaign.

WHY BUSINESSES MOVE PROMOTION TO WHATSAPP

Higher attention than SMS or email, if the list is opted-in

Rich media, buttons and a chat-native format push engagement well past a plain text or inbox message — but only when the audience already said yes.

98%messages opened, typical WhatsApp benchmark
45–60%typical click-through on a promotional CTA button
Rich mediaimages, PDFs, catalogues and quick-reply buttons
24-hr windowfree-form replies inside the service window after a reply
PLATFORM FEATURES FOR PROMOTIONAL CAMPAIGNS

Everything a broadcast campaign needs, one dashboard

Segmented broadcast lists

Group opted-in contacts by behaviour, location or purchase history before sending.

Campaign scheduling

Queue broadcasts for the exact send time your audience is most likely to open.

Personalization variables

Insert name, city, order value or any custom field into each message automatically.

Multi-channel failover

Undelivered WhatsApp messages fall back to SMS automatically within the same send.

Real-time delivery reports

See sent, delivered, read and clicked counts as the campaign runs, not after.

Short-URL click tracking

Every link in a promotional message is wrapped for click analytics automatically.

DOING IT RIGHT

Compliance isn't optional on Marketing templates

Opt-in is mandatory

Meta requires documented consent before a number receives a Marketing template — pulling a list from an unrelated source risks the account.

Template category matters

Offers and announcements are Marketing templates; order updates and OTPs are Utility or Authentication — mixing them up gets a template rejected.

The 24-hour session window

Free-form replies are only allowed within 24 hours of the customer's last message — outside that, a template is required.

Related pages

WhatsApp Business API & 2026 pricing → Full WhatsApp pricing breakdown → All CPaaS platform features → SMS promotional rules (TCCCPR 2025) →
FAQ

Bulk WhatsApp promotion — common questions

What is bulk WhatsApp promotion? +

Sending a Meta-approved Marketing template to a large, opted-in contact list through the WhatsApp Business API — used for offers, launches, reminders and re-engagement.

How do I send promotional WhatsApp messages legally in India? +

You need explicit opt-in consent from each recipient, a WhatsApp Business API account, and a Marketing-category template approved by Meta before sending. Sending to numbers that haven't opted in risks the account being restricted.

What counts as a WhatsApp Marketing template? +

Offers, discounts, new product announcements and catalogue drops are all classified by Meta as Marketing templates, distinct from Utility or Authentication templates.

How is bulk WhatsApp promotion different from bulk SMS? +

WhatsApp supports rich media, buttons and higher read rates, but needs prior opt-in and Meta template approval; SMS can reach any number instantly under TRAI/DLT rules without that approval step.

Can I combine WhatsApp and SMS in one promotional campaign? +

Yes — the platform supports automatic multi-channel failover, so an undelivered WhatsApp message can fall back to SMS within the same campaign.

How much does bulk WhatsApp promotion cost? +

Pricing follows Meta's India conversation-based Marketing rates plus platform fees — see the WhatsApp Business API pricing page for current per-message rates.

Set up your first WhatsApp broadcast

Tell us your list size and category of message — template drafting help and onboarding come back the same day.

Request a callback — no commitment
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Business email
Phone number
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