The Next Generation Protocol
What is RCS Business Messaging?
Rich Communication Services (RCS) is the next-generation messaging protocol that transforms traditional SMS into an interactive, app-like experience — directly in your customers' native messaging app. Developed by Google in collaboration with GSMA and mobile carriers, RCS enables businesses to send verified, branded messages with rich media, interactive buttons, and real-time engagement tracking.
Unlike SMS, which limits you to 160 characters of plain text, RCS lets you create immersive customer experiences with high-resolution images, product carousels, location sharing, suggested replies, and clickable call-to-action buttons — all without requiring customers to download any additional apps.